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Philips-Maker Versuni Puts ₹180 Crore Behind In-House Air Fryer Manufacturing in India | EPRO Air Fryer Industry Update

November 11, 2026

Editor's note: this article is compiled from third-party industry sources. Product claims quoted herein are those of the brands mentioned and do not represent EPRO's own statements.

【Industry Update】Sourced from ET Manufacturing (The Economic Times), original: https://www.indiaretailing.com/versuni-india-adds-new-production-facilities-in-chennai-and-ahmedabad

Versuni India — the company behind the Philips air fryer brand — is putting ₹180 crore (≈US$21.5 million) into expanding its Chennai and Ahmedabad manufacturing bases, and the strategy is telling: own the production chain instead of buying it. The Chennai plant (12,000 sq m) has been vertically integrated with sheet-metal fabrication, plastic injection moulding and a dedicated air-fryer motor line capable of 750,000 motors a year. The Ahmedabad site has doubled to roughly 15,000 sq m and doubled its annual air-fryer output. The target is to lift component localisation from pure assembly toward 80% by 2027, after finished-goods localisation already climbed from 50% to 95–96%. Air fryers have become a "hero category" at close to 20% of revenue, and growth is fastest in tier-2 and tier-3 India, where aspiration levels are rising fastest. Versuni's MD & CEO Gulbahar Taurani frames it as "structural expansion — building capabilities across the value chain," not incremental capacity. Robotic coating lines, automated testing and IoT monitoring back the push.

EPRO Perspective: As a manufacturer & exporter (工贸一体, one team from mold to shipment), EPRO reads Versuni's move as the strongest possible third-party validation of a principle we repeat to every B2B buyer: a headline capacity number can be outsourced overnight, but a core-component self-manufacturing rate cannot. When even a global brand like Philips chooses to build its own motor lines and injection moulding in-house rather than fully outsource, it confirms that controlling heating elements, motors, control boards and tooling is what actually protects delivery, quality consistency and compliance — the exact vertical-integration logic behind EPRO's own mold-to-shipment model. For private-label and OEM/ODM partners, the lesson is identical: ask not only "how many units can you make," but "which core parts do you make yourself, and to which certification standard (CE · UKCA · ETL · BIS · SNI)?" EPRO delivers dual-zone air fryers with full in-house tooling, 500,000 units/month across 8 lines, and certification support across CE, UKCA, ETL, CB and BIS — so your peak-season volume never becomes hostage to a sub-supplier's calendar.

Looking for an air fryer OEM/ODM partner? Talk to EPRO — manufacturer & exporter, one team from mold to shipment.

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