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Brand Story
Company Information

Established in 2012 in Shunde, EPRO quickly became a manufacturing leader in motor-driven kitchen appliances. By 2017, the company expanded internationally into the U.S. Amazon market with brands like ETRONIK, where its Best-Seller success drove revenue to double that year.

Innovation surged in late 2022 when EPRO launched a unique "healthy kitchen" air fryer line featuring non-coated glass bowls. This strategy paid off in 2023 as the water-spraying model sold 30,000 units in one quarter, alongside the launch of intelligent AI fryers and an entry into the high-end Italian coffee machine market in October.

By October 2024, EPRO’s smart TFT-controlled appliances won acclaim at the Canton Fair, pushing revenue to a historical high. In August 2025, the AI air fryer hit a milestone of 100,000 cumulative sales in a single country. For the rest of 2025, EPRO is now prioritizing the "intelligent integrated kitchen" concept to deliver smarter, original designs globally.

Intelligent and healthy kitchen small appliances
Key Development Milestones

2015

  • • A single product on U.S. Amazon ranked as BEST-SELLER for three consecutive months, with revenue doubling compared to 2014

October 2016

  • • Entered the field of Italian-style coffee machines

End of 2017

  • • Introduced the air fryer product line, focusing on "air fryers with non-coated glass bowls and water-spraying function"

2020

  • • The “water-spraying air fryer” achieved sales of 30,000 units in a single quarter;
  • • led the R & D of intelligent AI air fryers and put them into production at the end of the year, with cumulative sales of 100,000 units in a single country by August 2025

October 2023

  • • Showcased intelligent TFT + APP-controlled air fryers and Italian-style coffee machines at the Canton Fair, which were widely recognized;
  • • revenue exceeded the historical peak

2025

  • • Strategic focus shifted to the concept of intelligent integrated kitchens, deepening the integration of industrial chain resources
2015
October 2016
End of 2017
2020
October 2023
2025
Future Outlook

We will continue to uphold the spirit of innovation, give full play to the advantages in product R & D and industry leadership, launch more intelligently small home appliances with original designs, and bring convenience and surprises to global consumers.

 

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