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Editor's note: this article is compiled from third-party industry sources. Product claims quoted herein are those of the brands mentioned and do not represent EPRO's own statements.
Tags: airfryer, airfryeroem, air fryer market, automatic air fryer, North America
【Industry News】This article is compiled from Grand View Research, original link: https://www.grandviewresearch.com/industry-analysis/air-fryer-market
| Metric | Value |
|---|---|
| Market Size (2023) | USD 1.2 billion |
| Market Size (2026E) | USD 1.5 billion |
| Market Size (2030F) | USD 2.1 billion |
| CAGR (2024-2030) | 7.8% |
| Leading Region | North America (37.6% share, 2023) |
| Fastest-growing Region | Europe |
| Device Type Leader | Automatic segment (58.4% share, 2023) |
| Capacity / Application / Channel | Up to 4L (48.4%) / Residential (67.2%) / Offline (73.1%) |
The global air fryer market size was valued at USD 1.2 billion in 2023 and is projected to grow from USD 1.5 billion in 2026 to USD 2.1 billion by 2030, at a CAGR of 7.8% from 2024 to 2030. North America dominated with a revenue share of 37.6% in 2023, driven by health-conscious consumers and premium appliance adoption, while Europe is expected to be the fastest growing market. By device type, the automatic segment led with a 58.4% revenue share in 2023, as smart features such as presets, shake reminders, Wi-Fi/Bluetooth connectivity, app control and voice assistance make temperature and time control easier. By capacity, the up-to-4-liter segment accounted for 48.4% of revenue, and by application the residential segment represented 67.2%, while offline distribution channels still carried 73.1% of sales. Growth drivers include rising consumer health awareness, social media and celebrity influence, new product launches, e-commerce expansion, and research such as a National Library of Medicine study (April 2022) showing optimal air frying reduces Maillard hazards and alters starch digestibility without spiking blood sugar - reinforcing air fryers as a healthier frying alternative for weight management and disease prevention.
Keep paying attention to EPRO for more latest news about air fryer.
🔑 Key Takeaways for B2B Buyers
💡 Health consciousness is the primary growth engine - a National Library of Medicine study (April 2022) confirms air frying reduces Maillard hazards without blood-sugar spikes. Lead every channel conversation with the wellness story, not just frying convenience.
📌 Automatic (digital) models hold a 58.4% revenue share - smart features like presets, shake reminders, Wi-Fi/app control and voice assistance are now table stakes for premium positioning in North America (37.6% of global revenue).
🔍 Compact up-to-4-liter models (48.4% share) and 73.1% offline channel dominance shape the portfolio: keep entry-level compact SKUs retail-ready while Europe, the fastest-growing region, drives the 7.8% CAGR through 2030.
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