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Air Fryer Market to Reach USD 2,343.9 Million by 2036 at 7.8% CAGR as North America Leads with 36.8% Share | New Trend shared by EPRO

November 11, 2026

Editor's note: this article is compiled from third-party industry sources. Product claims quoted herein are those of the brands mentioned and do not represent EPRO's own statements.

Tags: airfryer, airfryeroem, air fryer market, basket air fryer, North America, smart kitchen appliance, OEM

【Industry News】This article is compiled from Transparency Market Research (TMR), original link: https://www.transparencymarketresearch.com/pressrelease/air-fryer-market.htm

📊 Key Market Data at a Glance
Metric	Value
Market Size (2025)	USD 1,103.4 million
Market Size (2036F)	USD 2,343.9 million
CAGR (2026-2036)	7.8%
Leading Region	North America (36.8% revenue share in 2025)
Leading Product Type	Basket air fryers (54.6% share in 2025)
Key Players	Philips, SharkNinja, COSORI, Instant Brands, GoWISE USA
Historical Data	Available for 2021-2024

The global air fryer market was valued at USD 1,103.4 million in 2025 and is projected to reach USD 2,343.9 million by 2036, expanding at a CAGR of 7.8% from 2026 to 2036, according to the latest Transparency Market Research (TMR) analysis. Growth is driven by rising health consciousness, demand for low-oil cooking appliances, busy urban lifestyles, compact kitchen trends, rapid product innovation, smart features, strong e-commerce distribution, and expanding middle-class populations across developing markets. By product type, the basket segment held the major market share of 54.6% in 2025, thanks to its small footprint and easy everyday operation, while oven-style and dual-chamber models target families that need larger capacity and multifunctionality. Regionally, North America dominated the market in 2025 with the largest revenue share of 36.8%, supported by replacement-and-upgrade demand, energy-efficiency labeling and mature online retail. TMR analysts note that the category has moved beyond novelty growth: air fryers are now multi-use cooking systems that can bake, grill, roast and reheat, and current demand increasingly depends on cooking-at-home habits, health considerations and time efficiency rather than promotional pricing. Leading brands including Koninklijke Philips, SharkNinja, COSORI, Instant Brands, GoWISE USA, Groupe SEB (Tefal), Breville, De'Longhi, Haier Smart Home, Midea, Newell Brands (Oster), Panasonic, Stanley Black & Decker, Whirlpool and Xiaomi have shifted from price wars to diversified product ecosystems built on smart presets, app-connected recipes and more efficient airflow technologies, raising the competitive bar around brand credibility and innovation cadence. For manufacturers and B2B buyers, the report highlights replacement rather than solely new-user acquisition as the key demand engine going forward, alongside compliance dimensions such as REACH restrictions on perfluorinated compounds in non-stick coatings that are pushing reformulation toward ceramic and sol-gel alternatives for European export lines.

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🔑 Key Takeaways for B2B Buyers

💡 Basket air fryers hold 54.6% of type revenue - compact basket SKUs with small footprint and easy operation remain the volume core, while oven/dual-chamber models capture larger families and multifunctionality premiums.

📌 The category has shifted from novelty growth to replacement-and-upgrade cycles - smart presets, app-connected recipes and efficient airflow differentiate premium units and protect margin as first-purchase volume matures.

🔍 North America leads at 36.8% revenue share - prioritize NA/online retail readiness and compliance items (energy-efficiency labeling, REACH-compliant ceramic/sol-gel coatings for EU export lines).

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