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Tags: airfryer, airfryeroem, air fryer market, market research, smart kitchen, OEM
【Industry Update】This article is compiled from Global Market Insights (Report ID: GMI7021, September 2026). Original link: https://www.gminsights.com/industry-analysis/air-fryer-market
| Metric | Value |
|---|---|
| Market Size (2025) | USD 2.48 billion |
| Market Size (2026 proj.) | USD 2.7 billion |
| Market Size (2035 proj.) | USD 4.85 billion |
| CAGR (2026-2035) | 6.9% |
| Supply-side Ex-factory Revenue (2025) | USD 1.44 billion |
| SharkNinja Market Share (2025) | 34.4% |
| Top 5 Players Combined Share (2025) | 84.4% |
| Global QSR Market (2025) | USD 323.46 billion |
| Fastest-growing Region | Asia Pacific |
The global air fryer market was valued at USD 2.48 billion in 2025, is projected to reach USD 2.7 billion in 2026, and is expected to expand at a 6.9% CAGR (2026-2035) to reach USD 4.85 billion by 2035, according to Global Market Insights (Report ID: GMI7021, September 2026). Competitive intensity is high: SharkNinja led the market with over 34.4% share in 2025, and the top five players - SharkNinja, Versuni (Philips Domestic Appliances), Groupe SEB, Midea Group and Cosori/Vesync - collectively held 84.4% of the market, leaving differentiated OEM/ODM suppliers with a critical role to play for challenger brands. On the supply side, ex-factory revenue reached USD 1.44 billion in 2025, and the gap between manufacturer realization and consumer retail value highlights the commercial importance of channel control, distribution economics and brand-led pricing as online price transparency intensifies. Health-oriented cooking remains the primary demand floor: the WHO reported more than 1 billion people worldwide were living with obesity in 2022, sustaining first-purchase volume across health-sensitive demographics. Meanwhile, the global fast food and QSR market reached USD 323.46 billion in 2025, and expanding quick-service networks - especially across Asia Pacific, the fastest-growing region - are accelerating institutional procurement of oil-efficient, throughput-optimized cooking equipment, with the commercial segment outpacing residential growth through 2035. Smart platform connectivity is redefining the upgrade cycle: Wi-Fi control, app-based recipe management, voice-assistant compatibility and AI-assisted cooking programs are shifting purchase decisions from price-driven commodity comparison to feature-led platform selection, raising average selling prices even in markets approaching unit-volume saturation. The market spans basket-type, oven-type, dual-basket, paddle and other configurations, with growth moving beyond early household adoption toward replacement purchases, premium feature sets and expanding commercial use. For OEM/ODM manufacturers and B2B buyers, the report signals that product mix, dual-basket and smart-connected SKUs, and the ability to defend pricing across channels will increasingly determine manufacturer performance through 2035.
Keep paying attention to EPRO for more latest news about air fryer.
🔑 Key Takeaways for B2B Buyers
💡 Health-oriented low-oil cooking is the durable demand floor - WHO reports 1+ billion people living with obesity, sustaining first-purchase volume.
📌 Smart/connected SKUs (Wi-Fi, app recipes, AI cooking programs) lift ASPs and revenue even in saturated markets - prioritize digital & dual-basket models.
🔍 Commercial/QSR demand (USD 323.46B fast food market) outpaces residential growth through 2035 - Asia Pacific is the fastest-growing corridor.



