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Air Fryer Shipments Hit 147 Million Units in 2026, Growth Cools to 11.3% as Replacement Demand Takes Over | New Trend shared by EPRO

September 09, 2026

Editor's note: this article is compiled from third-party industry sources. Product claims quoted herein are those of the brands mentioned and do not represent EPRO's own statements.

【行业动态】本文整理自 ZVZO 消费观察《全球空气炸锅行业发展及咨询报告（2026 ZVZO2358J0JH）》、PW Consulting《Global Airfryer Market 2026》（引用美国家电制造商协会 AHAM 2025 出货统计）、Business Research Insights《Multifunctional Air Fryer Market 2026-2035》（BRI116520）与《Air Fryer Market 2026-2035》（BRI120411）、Fortune Business Insights《Air Fryer Market 2026-2034》（FBI107276，2026-08-24 更新）及 360iResearch《Air Fryer Market Global Forecast 2026-2032》（2026 年 9 月版）。原文链接：zvzo.com ｜ pmarketresearch.com ｜ businessresearchinsights.com ｜ fortunebusinessinsights.com

Global air fryer demand is not slowing down — it is changing shape. Tracking 62 major economies, a 2026 industry study puts 2026 global shipments at 147 million units, up 11.3% year on year, but that is a clear deceleration from 19.7% in 2024 and 15.2% in 2025. The reading is not weak demand: household penetration in core markets has now passed 40%, so the arithmetic shifts from first-time buyers to replacements. In North America and Western Europe, replacement already accounts for 52% and 47% of 2026 demand respectively, while South-East Asia, the Middle East and Latin America remain in an expansion phase — combined imports from those regions rose 22.6% in H1 2026, led by Thailand, Saudi Arabia and Brazil. US countertop volumes tracked by AHAM have flattened back to roughly 2023 levels, confirming the same transition. Product specs tell the same story: average rated power moved from 1,200 W in 2020 to 1,650 W in 2026 and average cooking capacity from 3.2 L to 6.8 L, while 76% of new multifunction launches carry digital touch controls, 42% offer app control and 42% of advanced models use dual baskets. Channel is the second structural break: traditional electrical chains and hypermarkets fell from 61% of units in 2020 to a projected 38% in 2026. One caution for anyone building a 2027 business case — published 2026 market values disagree by nearly eight times, from USD 1.28 billion to USD 10.54 billion, purely because of scope definitions, so plan on units and average selling price rather than headline value. Finally, the margin reality: Chinese export average selling prices are up 31.8% since 2020, yet whole-unit ODM gross margin still sits at just 14-17%.

1. Volume keeps climbing, the growth rate does not

Figure 1 — Volume is still at a record level, but the incremental engine has downshifted three years in a row.

2. What replacement-cycle buyers actually order in 2026

Figure 2 — Touch interface is now table stakes; connectivity and dual-basket are the two real differentiators.

3. Key numbers importers should keep on one page

Indicator	2026 value	Comparison	Source
Global shipments	147 million units	+11.3% YoY (2024 +19.7%, 2025 +15.2%)	ZVZO 2026
Replacement share of demand	N. America 52% / W. Europe 47%	SEA + MENA + LATAM imports +22.6% in H1 2026	ZVZO 2026
Fastest-stocking markets	Thailand, Saudi Arabia, Brazil	Top 3 by retail sell-in growth	ZVZO 2026
Average rated power	1,650 W	1,200 W in 2020 (+37.5%)	ZVZO 2026
Average cooking capacity	6.8 L	3.2 L in 2020 (+112.5%)	ZVZO 2026
US countertop volumes	Flat, back to ~2023 levels	Steady-state replacement & upgrade phase	AHAM via PW Consulting
US replacement cycle	4 years	74 million US households using an air fryer	BRI (120411)
Multifunction shipments	18.4 million units	Compact 2-3 person models +18.4% YoY	BRI (116520) / ZVZO
Offline chain / hypermarket share	38%	61% in 2020 — DTC, live commerce and O2O take the rest	ZVZO 2026
Valid patent families	32,000+ (end-June 2026)	44% on airflow path, IR temp. control, easy-clean coating	ZVZO 2026
China export ASP	+31.8% vs 2020	Whole-unit ODM gross margin still 14-17%	ZVZO 2026
2026 market value estimates	USD 1.28bn - 10.54bn	~8x spread, purely from scope definitions	Straits / PW / 360i / BRI / Fortune

4. Four planning consequences for importers and distributors

1) Quote cost per litre, not cost per unit. Capacity more than doubled (3.2 L to 6.8 L) while power rose only 37.5% (1,200 W to 1,650 W). Buyers are paying for usable volume at an acceptable heat-up time — ask every factory for W/L and USD/L alongside the FOB price. It is the fastest way to compare two baskets that look identical on a spec sheet.

2) Schedule around the replacement window, not penetration growth. With replacement at 52% of North American and 47% of West European demand and a 4-year US replacement cycle, the peak ordering moment is the moment a 2022-2023 unit wears out. Align container bookings to that wave, and keep 3-5% of order value in spare baskets, trays and heating assemblies — the accessories business is now structural, not incidental.

3) Do not over-spec connectivity. App control appears in 42% of new launches, but industry tracking puts IoT retention below 35% after 90 days. Spend the budget on dual-basket mechanics, viewing windows, dishwasher-safe parts and low-noise fans — the features that survive the second month of ownership — and keep the app as a low-cost option for premium SKUs only.

4) Build two SKU lines for two worlds. Mature markets want 6-8 L, digital, quiet, window-equipped units with EU-compliant coatings and standby power under 0.5 W. Growth markets (Thailand, Saudi Arabia, Brazil, South Asia) want 220-240 V robustness, simple mechanical or hybrid controls, easy serviceability and localised recipe content. One catalogue cannot serve both — and the 22.6% import growth sits in the second group.

5. A note on the market-size numbers

Published 2026 values for the same category range from USD 1.28 billion (Straits Research) and USD 1.53 billion (PW Consulting) through USD 1.72 billion (360iResearch) and USD 1.88 billion (Business Research Insights) to USD 10.54 billion (Fortune Business Insights). The gap is not an error — it is scope: the narrow camp counts standalone countertop air fryers, the wide camp folds in multifunction cookers, toaster-oven hybrids and foodservice units. Plan on units and ASP, and state which definition you are using in every internal document. Quoting a single headline figure to a board or a bank is the fastest way to lose credibility the moment someone checks a second source.

Keep paying attention to EPRO for more latest news about air fryer.

Data sources & date: ZVZO Consumer Watch, Global Air Fryer Industry Development Report 2026 (ZVZO2358J0JH); PW Consulting, Global Airfryer Market 2026 (citing AHAM 2025 shipment statistics); Business Research Insights, Multifunctional Air Fryer Market 2026-2035 (BRI116520) and Air Fryer Market 2026-2035 (BRI120411); Fortune Business Insights, Air Fryer Market 2026-2034 (FBI107276, updated 24 Aug 2026); 360iResearch, Air Fryer Market Global Forecast 2026-2032 (Sep 2026 edition). Compiled 17 September 2026. Figures are third-party research estimates and may differ in scope and base year; verify against your own sell-out data before committing to volume.

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