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Tags: airfryer, airfryeroem, market2026, OEM, PFAS, tariffs

【行业动态】本文整理自 PMR Consulting (pmarketresearch.com)，原文链接：https://pmarketresearch.com/worldwide-airfryer-market-research/

The 2026 global air fryer market is defined less by volume growth and more by margin pressure and tighter compliance. By application, residential demand still dominates with an 82.45% share (USD 1,121.3 million) in 2025, while the commercial segment holds 17.55% (USD 238.7 million) and is scaling more selectively. Competitive intensity remains high: Philips, SharkNinja, COSORI, Instant Brands and Groupe SEB lead on innovation, but profitability is being squeezed. Instant Brands reported its air fryer gross margin compressed to 18.4% in H1 2025 from 29.7% in 2023, driven chiefly by higher freight rates and tariffs on Chinese-origin goods. The ITC Section 337 investigation (337-TA-1421) between Philips and several Chinese makers reached a confidential settlement in January 2026, underscoring the fierce IP battles behind market share.

Supply chain diversification is delivering mixed results. Vietnam-bound shipments rose 41% in 2025, yet a major Vietnamese assembler suffered two unplanned line stoppages totaling 19 days in Q3 2025 from shortages of Japanese-sourced thermal fuses. A Mexican nearshoring pilot by Tier-1 brands reached only 67% first-pass yield by April 2026, prompting project scale-backs. Safety and compliance are now core competitive factors: COSORI voluntarily recalled 268,000 units in the U.S. in June 2025 (model CAF-LI211, overheating control boards), and Secura faced a 2026 recall over fire and burn hazards. On the regulatory front, the EU PFAS restriction (ECHA) was adopted in October 2025 with phased implementation from 2027, adding an estimated €4.2–7.8 per-unit compliance cost for mid-tier OEMs. California's DTSC opened Q1 2026 enforcement actions against three brands for PFAS labeling violations, with combined costs exceeding USD 2.4 million.

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