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Editor's note: this article is compiled from third-party industry sources. Product claims quoted herein are those of the brands mentioned and do not represent EPRO's own statements.
Tags: airfryer, airfryeroem, air fryer market, digital air fryer, smart kitchen appliances, OEM
【Industry Update】This article is compiled from Fortune Business Insights (Report ID: FBI107276, updated September 2026). Original link: https://www.fortunebusinessinsights.com/air-fryer-market-107276
| Metric | Value |
|---|---|
| Market Size (2025) | USD 9.40 billion |
| Market Size (2026 proj.) | USD 10.54 billion |
| Market Size (2034 proj.) | USD 20.99 billion |
| CAGR (2026-2034) | 8.99% |
| Leading Region | Asia Pacific (46.34% share, 2025) |
| Digital Segment Share (2026) | 72.69% |
| Household Segment Share (2026) | 88.37% |
The global air fryer market is on a strong growth trajectory. According to Fortune Business Insights, the market was valued at USD 9.40 billion in 2025 and is projected to grow from USD 10.54 billion in 2026 to USD 20.99 billion by 2034, exhibiting a CAGR of 8.99% during the 2026-2034 forecast period. Regionally, Asia Pacific dominated the market with a 46.34% share in 2025, valued at USD 4.36 billion and forecast to reach USD 4.90 billion in 2026. North America was valued at USD 2.34 billion in 2025 with a projected USD 2.62 billion in 2026, while Europe reached USD 1.72 billion in 2025 with a projected USD 1.93 billion in 2026; the U.S. market alone is expected to reach USD 2.16 billion by 2026.
By segment, digital models are expected to dominate the 2026 market with a 72.69% share, driven by demand for app integration, voice control and pre-programmed cooking menus, while the household segment is set to hold the largest end-user share at 88.37%. Countertop models are forecast to grow fastest among model types at a 9.07% CAGR, and the top five players — Groupe SEB, Midea Group, Philips, Xiaomi and Spectrum Brands — together hold about 45.32% of the market. Growth is being pulled forward by rising preference for energy-efficient appliances (the share of U.S. households undertaking DIY kitchen renovations rose from 39% in Q2 2022 to 46% in Q2 2023, per HIRI), smart product launches such as Cosori's Smart TurboBlaze with VeSync app control, and the continued shift toward oil-free, health-conscious and plant-based cooking. For OEM/ODM suppliers, the report highlights clear opportunities in energy-efficient models, large-capacity and dual-basket designs, and customizable smart features — the exact categories where new product development is most active.
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🔑 Key Takeaways for B2B Buyers
💡 Asia Pacific leads with 46.34% of global demand (USD 4.36B in 2025) - APAC importers sit closest to the growth center, while North America (USD 2.62B in 2026) and Europe (USD 1.93B) remain premium-segment strongholds.
📌 Digital models are projected to take 72.69% of the 2026 market - app connectivity, voice control and preset menus are becoming baseline specs, not premium extras, for new OEM/ODM projects.
🔍 Opportunities concentrate in energy-efficient, large-capacity and dual-basket designs with customizable smart features - plan certification and feature roadmaps early to capture the 8.99% CAGR window.



