EU Air Fryer Demand to Reach USD 424.4 Million by 2035 as Digital and Dual-Basket Models Lead Premiumization | New Trend shared by EPRO

【行业动态】本文整理自 Future Market Insights，原文链接：https://www.futuremarketinsights.com/reports/demand-for-air-fryers-in-eu

📈 Air Fryer Market Size Forecast (CAGR 6.3%)

Data source: Market research report referenced in article

The latest Future Market Insights outlook sizes EU air fryer demand at USD 180.5 million in 2020, USD 230.4 million in 2025, USD 312.6 million in 2030, and USD 424.4 million by 2035. The study expects a CAGR of 6.3% for 2025-2035, an absolute gain of USD 193.8 million that equals 84% total expansion. Two phases emerge: 2025-2030 adds USD 82.2 million to the tally, and 2030-2035 contributes a further USD 111.5 million, or 58% of the ten-year total.

Between 2025 and 2030, Future Market Insights expects rising health awareness and wider mainstream retail availability to drive the first wave, as manufacturers add larger capacities, dual-basket designs, and multi-cooking functions to their line-ups. From 2030 to 2035, the second wave is shaped by app connectivity, voice control, AI-powered cooking recommendations, and multifunctionality, alongside rising demand for energy-efficient appliances that align with sustainability goals.

Product mix is shifting decisively toward digital controls. Digital models are forecast to lift their share of EU sales from 64.0% in 2025 to 72.0% by 2035, rewarding suppliers with strong smart-control and preset capabilities. Manual units, by contrast, hold the remaining share and serve entry-level price points.

End-use demand remains anchored at home. Residential use is projected to post steady growth from 69.0% of the market in 2025 to 73.0% by 2035, with families moving to dual-basket configurations. Commercial adoption, meanwhile, keeps expanding in absolute value terms across quick-service restaurants, cafés, food trucks, canteens, and institutional kitchens that want healthier menus without investing in the expensive ventilation systems that traditional deep fryers require.

Price positioning matters. The USD 100-200 price segment captured 44.0% of 2025 revenue, worth USD 101.4 million, confirming that EU volume concentrates in the mid-premium tier where dual-basket family models compete. Entry units below USD 25 and premium models above USD 300 split the remaining demand.

Distribution is split between specialist and digital storefronts. Specialty stores and online retailers each command 30.0% of 2025 sales, worth USD 69.1 million apiece, and the online channel is expanding fastest as e-commerce platforms and direct-to-consumer brands improve access across demographics. Supermarkets, hypermarkets, and department stores carry the remainder.

Country-level momentum varies across the bloc, and Future Market Insights projects the following annual expansion rates for the 2025-2035 window:

The report labels the residual bucket as rest of Europe, covering the smaller Union markets beyond the five named above, and notes that e-commerce and specialty retail keep widening access across all of them.

Germany remains the largest national market, expanding from USD 55.3 million in 2025 to USD 103.7 million by 2035 on the strength of premium digital demand and deep retail networks such as MediaMarkt, Saturn, and Otto. The Netherlands grows from USD 16.1 million in 2025 to USD 31.1 million by 2035, the fastest rate in the bloc, powered by innovation-friendly shoppers, compact urban housing, and e-commerce leaders like Coolblue and bol.com, while the country also serves as a European distribution hub.

For OEM and ODM suppliers, the read-out is clear: EU buyers are consolidating around digital controls, mid-premium pricing, and family-size dual-basket formats, while energy efficiency and sustainable materials increasingly decide shelf placement across retail and e-commerce channels.

Keep paying attention to EPRO for more latest news about air fryer.