Measured vs Marketed: Air Fryer Energy Savings Put at 53%-69% in Which? Lab Test | New Trend shared by EPRO

【行业动态】本文整理自英国消费者组织 Which? 于 2026 年 6 月更新、8 月复核的「空气炸锅 vs 嵌入式电烤箱」实验室实测，Look Into 对 2026 年 9 月 10 日亚马逊英国畅销榜前 50 个 listing 的全量核查，Energy Saving Trust 实验室数据，以及 360iResearch 2026 年 9 月版市场报告与欧盟能效合规资料。

Energy efficiency has quietly become the least-verified claim on the air fryer spec sheet, and the newest independent data shows why that is now a commercial risk rather than a marketing talking point. In its June 2026 laboratory comparison, the UK consumer organisation Which? metered four identical meals cooked in a Morphy Richards air fryer and a Bosch Serie 2 built-in electric oven, preheat included.

1. The measured numbers: 0.22–0.54 kWh per air fryer meal

Across all four dishes the air fryer used 53% to 69% less energy and finished 29% to 41% faster. The pattern is extremely consistent, and it is driven by physics rather than branding: an air fryer heats a few litres of air instead of 60–70, so it reaches temperature in a couple of minutes and wastes less heat around the food.

Costed at 26.11p/kWh, the Ofgem average direct-debit cap rate for 1 July - 30 September 2026. Percentages calculated by EPRO from the published kWh and cooking minutes; the source articles publish the kWh and the pence but not the percentage.

2. The marketed numbers: 43%-80%, and no kWh anywhere

Here is the problem. A full read of all 50 bestselling air fryer listings on Amazon UK on 10 September 2026 found that 19 print an energy-saving claim, spanning 43% to 80%. Not one of them publishes the kWh behind it. Eight of those claims were tested on sausages, three on frozen fries, and eight name no test food at all.

The measured band sits inside the claimed band. That is the uncomfortable finding: the marketing percentages are not necessarily wrong - they are simply impossible to check. And where an independent figure does exist, it is often narrower than the marketing one. Energy Saving Trust puts a 600 g chicken breast at 14p in an air fryer against 20p in an electric oven, a 30% saving, roughly half the Which? figure for a whole chicken, because the reference food and the appliance size differ.

3. Why this matters commercially for importers and distributors

4. What to actually tell the buyer

The honest sell is not "saves 80%". It is this: for one or two portions, an air fryer uses roughly a third to a half of the energy of a built-in electric oven and cooks 29-41% faster, on metered independent data. The savings are real, they are just portion-bound. Which? found the advantage halves the moment two batches are needed, and disappears at three - a full oven feeding four works out at about 13p of electricity per person, the same as a single air fryer batch. Batch size, not wattage, is the variable that decides the answer, which is exactly why capacity and basket layout belong in the same conversation as efficiency.

For a distributor building a 2027 programme, three specification decisions follow directly. First, lock the standby design now - 0.3 W from January 2027 is a hardware decision made today, not a firmware update later. Second, size the basket to the household you are selling into: a 4 L + 4 L dual-basket configuration lets a family finish a main and a side together, which is the only way the per-meal energy advantage survives at family scale. Third, get the evidence file before the PO, not after: measured standby power per EN 50564 or the applicable test procedure, the lab's registration, the exact model numbers covered, and EPREL registration where a label genuinely applies.

Energy efficiency stopped being a soft marketing line the moment regulators started metering it. The brands and importers who publish the kWh will be the ones still on the shelf when everybody else is explaining the percentage.

Data sources: Which?, "Air fryer vs oven: energy usage, costs and cooking results compared", laboratory test updated June 2026, figures checked August 2026 - https://www.which.co.uk/news/article/oven-air-fryer-slow-cooker-or-hob-comparing-the-cheapest-ways-to-cook-a0kmu7Z7tBhJ | Look Into, "Best Air Fryers UK 2026", all 50 Amazon UK bestseller listings read 10 September 2026 - https://lookinto.co.uk/kitchen/best-air-fryers-uk | Uswitch, "Are air fryers cheap to run?", July 2026 price cap - https://www.uswitch.com/gas-electricity/guides/how-much-does-it-cost-to-run-an-air-fryer/ | MoneySuperMarket / Rightmove / Home Energy Quotes, UK running-cost estimates 2026 | Energy Saving Trust, air fryer vs oven (last updated 21 August 2025) | Kangye, "Energy Efficiency Regulations for Kitchen Appliances: 2026 Update" | Apexdura, "EU Ecodesign for Air Fryer Oven Importers" | Commission Regulation (EU) 2023/826 | 360iResearch, "Air Fryer Market - Global Forecast 2026-2032", September 2026.
Compiled by EPRO · 19 September 2026. Percentages shown as calculated were derived by EPRO from the published kWh and cooking minutes; where sources disagree, both figures are shown and no value has been estimated to fill a gap.

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